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نایکی (به انگلیسی: NIKE) که در فارسی گاهی نایک تلفظ می‌شود یک شرکت آمریکایی چند ملیتی می‌باشد که در زمینه طراحی، تولید، توسعه وعرضه محصولاتی نظیر کفش، پوشاک، لوازم و ابزار ورزشی به بازار جهانی فعالیت می‌کند. دفتر مرکزی این شرکت در شهر بیورتون ایالت اورگان واقع در شمال باختری ایالت متحده آمریکا است. با درآمدی بالغ بر ۲۴٫۱ بیلیون دلار در یک سال مالی سال ۲۰۱۲ و به کار گیری بیش از ۴۴۰۰۰ نیروی کار در سراسر دنیا، نایکی یکی از چند شرکت بزرگ در زمینه تولید کفش‌های ورزشی، البسه و پوشاک، لوازم و ابزار ورزشی محسوب می‌گردد. ارزش این شرکت در سال ۲۰۱۰ به تنهایی بالغ بر ۱۰٫۷ بیلیون دلار برآورد شده که این شرکت را در این سال برترین تولیدکننده محصولات ورزشی نموده‌است.. شرکت نایکی در ابتدا با نام Blue Ribbon sports به معنای محصولات ورزشی روبان آبی در ۲۵ ژوئن سال ۱۹۶۴ توسط بیل بُوِرمن و فیل نایت آغاز به کار نمود و در ۳۰ می ۱۹۷۱ به صورت رسمی به نام NIKE تغییر نام داد.

شرکت نایک دارای زیرمجموعه‌هایی از جمله آمبرو و کانورس (تولیدکننده کفش‌های آل استار) و همچنین کول هان و هارلی اینترنشنال است.

در سال ۲۰۰۹ شرکت نایک و تیمبرلند خرید چرم تولیدشده در بخش‌های جنگل‌زدایی‌شدهٔ جنگل‌های آمازون را متوقف کردند. این عمل تنها چند هفته پس از گزارش سازمان صلح سبز صورت گرفت که نشان می‌داد گله‌های دام‌داری‌های منطقهٔ آمازون باعث تخریب جنگل‌های آمازون می‌شوند.
Nike
پیشتر نامیده محصولات ورزشی روبان آبی
(۱۹۶۴–۱۹۷۱)
نوع شرکت سهامی عام
نماد معاملاتی NYSE: NKE ، میانگین صنعتی داو جونز،اس اند پی ۱۰۰،اس اند پی ۵۰۰

صنعت : پوشاک، مد (پوشاک)،تجهیزات ورزشی

بنا نهاده ۲۵ ژانویه، ۱۹۶۴؛ ۵۳ سال پیش
بنیانگذاران بیل باورمن
فیل نایت
دفتر مرکزی شهرستان واشینگتن، اورگن، آمریکا(نزدیک بیورتون، اورگن)

محدودهٔ فعالیت جهانی
افراد کلیدی فیل نایت
(مأمور ارشد)
مارک پارکر
(مامور، رئیس و مدیر)
محصولات کفش و لباس ورزشی، ابزار ورزشی

درآمد ۳۰٫۶۰۱ میلیارد دلار آمریکا (2015)
سود ناخالص ۴٫۱۷۵ میلیارد دلار آمریکا (۲۰۱۵)
سود خالص ۳٫۲۷۳ میلیارد دلار آمریکا (۲۰۱۵)
مجموع دارایی ۲۱٫۶۰۰ میلیارد دلار آمریکا (۲۰۱۵)
مجموع سهام ۱۲٫۷۰۷ میلیارد دلار آمریکا (۲۰۱۵)
مالک فیل نایت و خانواده‌اش (بزرگترین سهامدار)

کارکنان ۶۲٫۶۰۰ (۲۰۱۵)
وب‌گاه www.nike.com
Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world"s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion.

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
Nike
Origins and history

Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight"s automobile.

According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I don"t care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don"t believe me. In fact, I didn"t like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine."

In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.

By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.

In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.

Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike"s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike"s first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let"s do it", the last words spoken by Gary Gilmore before he was executed.

Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year.

Phil Knight announced in mid-2015 that he is planning to step down as chairman of Nike in 2016.

Acquisitions

Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers. The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team"s kit, in 2008.

In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s. It sold Starter in 2007 and Bauer Hockey in 2008. The company sold Umbro in 2012 and Cole Haan in 2013. As of 2013, Nike owns two key subsidiaries: Converse Inc. and Hurley International.

Finance

Nike Inc. will buy back $8 billion of Nike"s class B stock in 4 years after the current $5 billion buyback program is completed in second quarter of fiscal 2013. Up to September 2012, Nike Inc. has bought back $10 billion of stock.

Nike was made a member of the Dow Jones Industrial Average in 2013, when it replaced Alcoa.

On December 19, 2013, Nike Inc."s quarterly profit rose due to a 13 percent increase in global orders for merchandise since April of that year. Future orders of shoes or clothes for delivery between December and April, rose to $10.4 billion. Nike shares (NKE) rose 0.6 percent to $78.75 in extended trading.

In November 2015, Nike announced it would initiate a $12 billion share buyback, as well as a two-for-one stock split, with shares to begin trading at the decreased price on December 24. The split will be the seventh in company history.
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